Smarketing - Let's merge sales and marketing together!

July 19, 2017

After attending the 'Young Agents Conference' at Purdue University this past week, my colleagues and I learned a little about this thing called Smarketing.  No, that isn't a typo. Smarketing.


Kelly Donahue - President at Agency Performance Partners in Providence, Rhode Island Area - gave us the lowdown on her interpretation of Sales-Based Marketing. 



After listening to Kelly's presentation I aspired to hear from other 'Smarketing' advocates and found Brendan Flanigan of SmarkLabs.  His definition of smarketing is quite simple:




the alignment between your sales and marketing teams, created through shared goals and executed through a collaborative strategy


Brendan also describes his 5 Fundamental Pillars of Smarketing here!


Does your agency merge marketing and sales into one strategy that works seamlessly to retain and gain customers?!